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The sixth annual Technology CMO Roundtable, presented by Arketi Group and PR News, buzzed with ideas, best practices, learnings, questions and – most importantly – actionable insights. Join Arketi Principal Mike Neumeier, APR as he explores in depth three of the major themes that emerged. Those attending the webinar will learn:
1. Why buyer-centric marketing is a must in today’s environment
2. How to create content that maps to the buyer’s needs
3. What “old-school” social media channel is most popular
About Mike Neumeier:
Mike Neumeier, APR has nearly 20 years of proven experience in public relations and digital marketing. Mike is a principal at Arketi Group, a public relations and digital marketing agency that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is marketing generates revenue. For more information, visit www.arketi.com or email Mike at mneumeier@arketi.com.
The sixth annual Technology CMO Roundtable, presented by Arketi Group and PR News, buzzed with ideas, best practices, learnings, questions and – most importantly – actionable insights. Join Arketi Principal Mike Neumeier, APR as he explores in depth three of the major themes that emerged. Those attending the webinar will learn:
1. Why buyer-centric marketing is a must in today’s environment
2. How to create content that maps to the buyer’s needs
3. What “old-school” social media channel is most popular
About Mike Neumeier:
Mike Neumeier, APR has nearly 20 years of proven experience in public relations and digital marketing. Mike is a principal at Arketi Group, a public relations and digital marketing agency that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is marketing generates revenue. For more information, visit www.arketi.com or email Mike at mneumeier@arketi.com.
Chi Tiết Chương Trình
Apr 23, 2013
03:00 (pm) UTC
03:00 (pm) UTC
What You May Not Know About BtoB Tech Marketing in 2013
60 phiên phút Phiên đã ghi
Trong khoảng Technology Association of Georgia

Technology Association of Georgia
The Technology Association of Georgia (TAG) is a leading technology industry association dedicated to the promotion and economic advancement of the state’s technology industry. TAG provides leadership in driving initiatives in the areas of policy, capital,...
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